Missing Link
As social media use continues to grow like wildfire—Facebook now has 110 million active users in the U.S. alone—big questions still loom for many employers about how to approach social media and how to shape company policies.
For instance, if you choose to restrict access to Twitter, could employees’ free speech rights be affected? How can you use social media to advance your company’s brand, while still protecting that brand?
If you’re not quite sure where to begin, you are definitely not alone! Why not join IOMA and our expert faculty on August 4th as we examine Social Media in the Workplace: The Risks, The Benefits & How to Shape Your Company’s Policy .
If one thing is certain, it’s that social media is here to stay. And while many employers were initially concerned that employees would use company time and equipment for socializing with friends, they are quickly learning that many use social networks for work purposes.
What’s more? Companies are learning that social media tools like Facebook, Twitter, blogs, wikis, text messaging or discussion groups can be used to engage employees in discussions and foster conversations between teams across geographic and other boundaries.
Social media can also be a profitable sales tool: Dell Inc. recently reported revenues of $1MM from their Twitter accounts.
But while there can be great benefits to using social media in the workplace, there are also substantial risks if you don’t have a clear policy in place.
Join IOMA and top industry experts Tuesday, August 4th at 2PM EDT for this 90-minute interactive webinar where you will learn:
- What are the workplace risks and benefits of social media?
- Considerations for regulating the use of social media in the workplace
- Employers’ legal risks associated with employees using social media at work
- How to define and set clear guidelines for acceptable use while adopting social media’s benefits for productive, internal purposes
- Effective approaches to integrate these tools into your employee communications
- How to manage and monitor the user-generated content in order to safeguard your company’s brand
- How to deal with emerging online issues such as harassment from online friends in the workplace, bullying, and confidentiality issues
- Case studies on how to get buy in for a policy and encourage the acceptance of social media throughout the organization
- And more!
Plus, get answers to your questions in the Q&A session following the presentation. AND, you can invite your entire department – for one low price!
Register today for just $275 – IOMA subscribers pay just $245!
